• How to Boost Facebook ROAS by Retargeting Website Visitors

    6 monthes ago - By Business 2 Community

    Facebook advertisers spend a lot of time trying to find the best possible target audiences.
    And rightly so. Finding the hyper-responsive prospects in your target market is often critical to Facebook advertising success.
    But whilst many advertisers spend a lot of time in Facebook's Audience insights tool researching various targeting options, they often overlook a golden opportunity.
    The best people to advertise to on Facebook, for most businesses, are unlikely to be found using an interest, behavioral or demographic targeting option.
    Instead, the most effective target audiences usually...
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