• Using Social Insights for Business Strategies -Getting Started with Social Intelligence

    3 monthes ago - By Wall Street

    Social Media Intelligence
    Social intelligence is an integral part of business strategy, especially at present when social media is a major factor in any online marketing campaigns. It starts with listening to everyone who is mentioning your brand, products and/or services. These include customers, competitors, and industry experts, just to name a few.
    Social intelligence allows you to better understand your customers, and allow you to make smart decisions when it comes to business strategies. You can achieve social intelligence by turning the social media big data into action and insights...
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  • How To Use Video In Your Email Marketing Campaigns

    How To Use Video In Your Email Marketing Campaigns

    3 monthes ago - By Business 2 Community

    The world of email marketing is changing every day, and as more and more brands recognize the value of email marketing - the more difficult it is to stand out in your customers' inboxes. One way brands can differentiate themselves in email is through video. In fact, including video in your email marketing campaigns and subject lines can increase open rates by 19% and click-through-rates of 200-300% .
    While there's a lot of talk about video in email, it can seem pretty daunting and expensive. Let's explore how you can include video in your emails, and how to best increase engagement of your...
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