• 5 Tools To Speed Up Your App Development

    2 monthes ago - By Business 2 Community

    Building an app is a costly and intensive process, both in time and financial resources. Sometimes you just don't have the budget to build an expensive app, or you need to get to market quickly to seize an opportunity. Should you slash app features, or look elsewhere to speed up the app development process?
    In this article we'll take a look at 5 different tools you can use to speed up your app development process. And that cuts both ways: you can reduce the cost of building an app, and at the same time release the app quicker.
    Most of the tools we'll check out also help you speed up your...
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  • IBM's marketing boss taught her team of 5,500 employees to do something computer programmers do, and it's turned their projects into a ‘real time sport'

    IBM's marketing boss taught her team of 5,500 employees to do something computer programmers do, and it's turned their projects into a ‘real time sport'

    2 monthes ago - By Business Insider

    IBM's Chief Marketing Officer Michelle Peluso joined the tech giant two years ago and completely revamped how her 5,000-person department works.
    Inspired by her time as CEO at Travelocity, Peluso implemented the Agile Method, a project management technique used primarily by software engineers.
    Agile's main components are short deadlines, and small "squads" which work together to complete tasks as a team. Each squad has people with diverse areas of expertise.
    It leads to "better outcomes," Peluso says, and has helped IBM become more data-centric in its marketing.
    When Michelle Peluso joined...
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