• Leveraging Digital for Customer-Focused Insights

    6 days ago - By Business 2 Community

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    Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. In addition to those, digital capabilities come with their own sources of real-time digital insight to help keep customers' needs and experience in focus as you plan and execute your marketing efforts.
    Content is keyword
    Digital keyword research lets customers tell the company - in their own words - exactly what they need in terms of the content that will bring them...
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