• The 8 Content Marketing Trends Software Marketers Need To Know For 2019

    26 days ago - By Business 2 Community

    “ If you're serious about your content marketing strategy, you have to realize you're writing for an ever-changing audience , says Jaime Bailey, Vice President of Marketing at VHT
    For a long time, the customer journey has been frustrating. As customers seek access to more kinds of information, brand marketers can no longer rely on mass media advertising campaigns to deliver brand awareness and service utility. We at VHT want to offer customers a better journey, but to do that you have to understand what customers want and need.
    Our audience values expert content that is well researched...
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  • Return on Content: A Review of How Spending Patterns on Content Marketing Are Changing

    Return on Content: A Review of How Spending Patterns on Content Marketing Are Changing

    26 days ago - By Business 2 Community

    Content marketing is a growing sector, but are increased budgets leading to better outcomes? This blog summarizes some recent research from the Content Marketing Institute.
    There's a famous four-box diagram called the Growth-Share Matrix , from the equally renowned Boston Consulting Group. It's designed to help you work out which of your products to cull, improve, or invest in - by plotting the rate of growth in a market against your share of that market, divided into quadrants labelled dead dogs, problem children, cash cows, and rising stars.
    You don't want to be in the dead dog space...
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