• Make Your Marketing & Sales Playbook a Powerful Alignment Tool

    7 days ago - By Business 2 Community

    Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Misalignment is often attributed to a variety of factors, such as different goals, different timelines, and different psychologies. Market dynamics such as commoditization, the Internet, mobility and virtualization, and changing business models only compound the problem.
    Trying to tighten the alignment of marketing program activities within the sales cycle, improving coordination around lead generation, creating service level agreements, and increasing...
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