• Nike's new yoga collection has a key advantage that should worry Lululemon

    5 monthes ago - By Business Insider

    Nike officially launched its new yoga collection this week.
    The collection features both men's and women's wear and includes a mix of workout pants, tops, underwear, and sweatshirts.
    The apparel has an air of Lululemon , but it is significantly cheaper than its rival.
    Nike officially launched its new yoga collection this week after announcing its arrival during an earnings call in December.
    This is Nike's first foray into yoga wear, a market that was formerly dominated by Lululemon but has increasingly been saturated with other options.
    Nike may have a new edge here, however, as its...
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