• The 2026 World Cup is an 'open goal for Adidas' that'll help close its gap with Nike

    5 days ago - By Business Insider

    Adidas isn't quite as prolific as Nike in the total global sportswear market.
    T he 2026 World Cup will be hosted in the US, Mexico, and Canada, and that could be a big boost to Adidas, who is number one in the soccer category.
    The US soccer sportswear market will likely see a big boost because of the 2026 World Cup, according to Macquarie analyst Andreas Inderst.
    Watch Adidas trade in real time here.
    Adidas trails Nike by a mile in global market share when it comes to sports apparel, but a new development could help narrow the gap. The World Cup will be held in the US in 2026, and that...
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