• 7 B2B Marketing Strategies to Build Brand Awareness

    24 days ago - By Business 2 Community

    Whether your brand has been around for decades or is a new start-up, it's important to continually build brand awareness. Even if you are a demonstrated industry leader like Cisco or Microsoft, brand awareness is critical to the success of your business.
    Why Brand Awareness Matters
    The contacts at your existing clients may be leaving or taking new roles, your market may be experiencing an uptick in new business ventures, your existing clients may not be aware of all your capabilities, or you may be targeting multiple departments in an organization that has silos. These are just a few...
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