• Apple's Latest Purchase Gives a Platform to Unsigned Musicians

    6 days ago - By Fortune

    Apple has widened music presence by purchasing a small music tech start-up that discovers new and upcoming artists.
    Founded by former Skype executive Saul Klein and Denzyl Feigelson, Platoon helps fund and distribute independent musician content across channels they usually would not encounter. The terms of the deal between the two companies were not disclosed, reported CNBC .
    Artists who share their content with Platoon could help Apple stand out from its competitors like Spotify, who both rely heavily on subscriptions from its users. Apple would find and develop these artists to become...
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