• How Next Generation Crypto Investors Are Poised To Win, Even If Their Startups Lose

    1 month ago - By Forbes

    Rather than equity, today crypto investors like Outlier Ventures are taking token stakes in new blockchain protocols. But can they still offer added value when crypto cash is so plentiful?
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  • The ad tech firm 4C has inked deals with pretty much every company that matters in media - and it just nabbed a premier partnership with Amazon

    The ad tech firm 4C has inked deals with pretty much every company that matters in media - and it just nabbed a premier partnership with Amazon

    1 month ago - By Business Insider

    The ad tech/social analytics startup 4C has been inking deals with a string of huge ad players, ranging from NBCUniversal to Facebook to Snapchat.
    Now the company has a similar deal with Amazon.
    4C is promising advertisers a way to connect nearly all of their digital and traditional media spending in a single digital interface/buying platform.
    But coordinated TV and digital advertising is rife with complications. And its an area that most ad agencies and enterprise software giants like Adobe are also charging toward.
    4C says it can help marketers see everything. And based on its string of...
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  • Nike's new, high-tech store takes a page out of Walmart's and Target's playbook

    Nike's new, high-tech store takes a page out of Walmart's and Target's playbook

    1 month ago - By Business Insider

    Nike has launched a curbside pickup service alongside its newest store in Los Angeles .
    Nike by Melrose, the first Nike Live concept store, has limited parking in the rear where customers can buy, return, or exchange products.
    It utilizes a new SMS texting platform, called Swoosh Text, that connects directly to store employees.
    It's part of a larger trend of retailers rethinking the drive-thru model.
    It's not exactly a drive-thru for Nike sneakers - but it isn't too far off, either.
    Nike debuted a new type of store in July called Nike Live. The first of the stores landed in Los Angeles, on...
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  • 'We're the fastest-growing ad-tech company in the world': Startup Beeswax is riding the wave of brands taking ad buying in-house

    'We're the fastest-growing ad-tech company in the world': Startup Beeswax is riding the wave of brands taking ad buying in-house

    1 month ago - By Business Insider

    The ad-tech startup Beeswax is enjoying impressive growth as marketers take programmatic buying in-house.
    It has seen a 150% spike in revenue this year thanks to a tech platform that purports to enable brands to build their own ad-buying algorithms
    "I can say confidently we're the fastest-growing ad-tech company in the world," CEO Ari Paparo tells Business Insider.
    The relatively small firm is facing off against giants like Google and AT&T. And there's no guarantee brands will stick with running programmatic buying internally.
    As more brands take ad buying in-house , ad agencies are...
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