• Teachers across America are obsessed with Google products - here's how Apple and Microsoft plan to win them back

    17 days ago - By Business Insider

    Google has taken over technology in the classroom from education stalwarts Microsoft and Apple .
    That's a valuable market to dominate. Ed tech is expected to hit $43 billion in value by 2019 , just under half of which is based in K-12.
    Chromebooks are cheaper than hardware from Microsoft and Apple, and Google's classroom management software is a teacher favorite because of how easy it is to use.
    Here's what the two plan to do to take back some market share from Google.
    Google has steadily taken over the ed-tech market with its super-cheap Chromebooks and user-friendly education management...
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  • If You're a Tech Marketer, You Need These 8 Content Marketing Trends for 2019

    If You're a Tech Marketer, You Need These 8 Content Marketing Trends for 2019

    17 days ago - By Business 2 Community

    Geralt / Pixabay
    Tim Lozier, marketing director at ETQ, gives his insights into the future of content marketing, why webinars will become more critical, and how storytelling marketing has changed the software industry.
    The market of software technologies is one of the most rapidly changing industries nowadays, and we at ETQ recognize this. Clients are no longer passive consumers - they want active results and real answers to solve real problems. If you're not thinking about how customers and technologies are responding to current market trends, then the software industry will fall...
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