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Monetizing Intellectual Capital
5 monthes ago - By Business 2 Community
Your most valuable business asset may not be the raw materials, cash reserves, or even the technology found within your company. It's the knowledge of the people on your team. Yet, a good number of executives overlook the value of this collective knowledge, commonly called Intellectual Capital.
Case in point: Several years ago, I attended a meeting with executives and managers from one of the largest automobile manufacturers in the world. One of the top executives stood before the large crowd and exclaimed that their most valuable asset was their brand recognition. At that point, I knew...
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