• Ryff lets advertisers place any virtual object into commercials and films

    7 days ago - By Venture Beat

    Ryff has a big idea that it says could turn the $23 billion product placement market upside down. Product placement is the advertising tactic of placing a branded object, like a bottle of Coca-cola, in a scene in a movie or a TV show. Los Angeles-based Ryff has figured out how to do this digitally with cloud technology. Ryff figures out the places...
    Read more ...