• Should You Target Your Website at Trackers, Hunters or Explorers?

    26 days ago - By Business 2 Community

    There is a popular theory that women and men shop differently. According to the notion, men visit a store, head straight to what they want, buy it and walk out. The theory continues with the idea that women like to take their time, that they go back and forth between several different items and then buy what they first saw anyway.
    Like many popular theories, there is no evidence to support it. Research into consumer behavior over many years has consistently shown that we all shop in different ways all of the time. On one day you will shop in a different manner to the way you behave the...
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