• The Secrets to e-Commerce Hypergrowth

    5 monthes ago - By Business 2 Community

    Dollar Shave Club may go down in history as one of the fastest growing online consumer products companies ever.
    Bursting onto the market in 2012 with a now-famous explainer video that went viral, DSC quickly attracted millions of subscribers, challenged the 800-pound gorilla in the market and was acquired just four years later by Unilever in a $1 billion all-cash transaction.
    That DSC viral video certainly didn't hurt but to say it was the secret to their hypergrowth success would be selling them short. The fact is, DSC came up with a very simple and compelling brand story and then they...
    Read more ...