• Ad-supported TV streaming has reached 'an inflection point' - and it has huge implications for the TV business

    6 monthes ago - By Business Insider

    TV streaming is still dominated by ad free services like Netflix. But ad supported TV streaming is surging.
    The number of ad impressions delivered via "connected TVs" skyrocketed by 178% last year, according to ad tech firm Innovid.
    At the moment, OTT ad spending is still a fraction of the $70 billion TV ad market in the US. But its expected to grow rapidly. The ad tech firm SpotX predicts connected TV ad spending will approach $1 billion globally by 2020.
    That's providing a glimmer a hope for TV advertisers who are worried about evaporating live TV ratings.
    People aren't just streaming...
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