• 'We needed to re-educate the market on Hulu': The video streaming provider's CMO explains why it needed a refresh

    9 days ago - By Business Insider

    The OTT space is heating up, with AT&T announcing this week that it will launch a new streaming service next year to compete with the likes of Netflix, Hulu and Disney.
    But Hulu is not worried, and has plenty of things going for it, its chief marketing officer Kelly Campbell told Business Insider's Tanya Dua in an interview.
    The streaming service recently launched a brand refresh campaign called "Never Get Hulu" to re-educate the market on Hulu, she said, and make consumers aware of the range of services it offers apart from on-demand TV.
    Hulu is "like a playground" for brands, Campbell...
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