• Trader Joe's has sold nearly a billion bottles of '2-buck Chuck' wine, but the actual Charles Shaw has never earned a dime from its success

    3 monthes ago - By Business Insider

    Trader Joe's "two-buck Chuck," its famously cheap private-label wine , has a complicated backstory .
    There is a real Charles Shaw, and he once sold wine at Trader Joe's, but he is not associated with the Charles Shaw-branded wine sold at the retailer today.
    Trader Joe's has sold nearly a billion bottles of Charles Shaw wine, but Shaw himself hasn't seen a penny of the two-buck Chuck fortune.
    In Business Insider's new podcast "Household Name" , Shaw explains how he built up his winery and how its wines eventually made their way onto the shelves of Trader Joe's. To hear the full story...
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