• A Quick Guide to Amazon Ads

    1 month ago - By Business 2 Community

    Amazon has a lot of catching up to do if it wants to beat the likes of Google and Facebook in terms of ad market share. The big two make up more than half of the global market between them, but Amazon Ads is growing much faster than either leader, with “sponsored products” surging 130% between the first quarters of 2017 and this year , to $2.2 billion.
    For retailers, Amazon Ads connects them directly with shoppers on the world's biggest online store - something no other advertising platform can offer. So, if you're in the online retail space, it might be time to take Amazon Ads more...
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