• Are You Nurturing?

    10 days ago - By Business 2 Community

    “Lead nurturing is a process, not an event.” That statement in a Marketing Experiments article caught my attention.
    All too often, as marketers, we focus too much attention on the final conversion point in our customer's decision process. The contact us or request a quote form submission is often held up as an example of how strong marketing campaigns are performing. The unfortunate result of this type of focus is that it's not taking into account all of the micro-conversions that have to happen along the customer's path to a decision to use or not to use your company.
    Focusing too...
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