• The Eminem AR show

    7 monthes ago - By Tech Crunch

    With the debut of his Eminem Augmented app at Coachella last night, hip hop's not-so-merry prankster took the step of embracing the machine that so many musicians have raged against - by building an experience that actually enhances the way that modern fans see live music.
    Rather than fighting the mobile phone phenomena, which has fans watching sets through the reflected glow of a cell phone's live recording, the multiplatinum megastar decided to lose himself in the moment... and own it.
    “We figured, if the phones are going to be there and people are going to be putting them up in the air...
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