• Link Building's Role in an AI World

    9 days ago - By Business 2 Community

    Due to the advances in AI, the way in which link building is done will change. The process can be augmented and automated to a certain extent, however, a manual touch will still be required. There are various link building tasks that take up a lot of time, yet are simple enough to be handled by machines. This includes locating sites where links can be placed and monitoring those links. However, AI will execute tasks that humans might not be capable of achieving via advanced pattern recognition.
    The current state of link building
    Link building used to be about spammy tactics such as link...
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  • How to Approach Link Building The Right Way: 7 Key Steps

    How to Approach Link Building The Right Way: 7 Key Steps

    9 days ago - By Business 2 Community

    Link building is a hot topic among Search Engine Optimization circles. For years, links have been a key piece of how we promote and rank websites.
    Off page SEO is one of the “Three Pillars” of SEO, based on the model I use to explain it to folks who don't understand how it all works. And yes, off page has changed over the past decade, but that doesn't mean it's no longer part of the game.
    For those of you unfamiliar with the idea of “off page”, here are the areas I consider to be the three pillars:
    Technical SEO - these are factors which determine how crawlable your website is for search...
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