• Uncover Hidden Inventory: Coldwell Banker Can Predict Your Next Listing

    20 days ago - By RIS Media

    In a real estate market facing a severe lack of homes for sale, agents could really use a secret weapon-something to shake up the status quo of the listing and selling game...something to help them compete in a low inventory market.
    “Finding homes is the No. 1 challenge in my market,” says Andrew McGranaghan, a third-year agent with Coldwell Banker Wallace and Wallace, REALTORS® in Knoxville, Tenn. “Dealing with a lack of listings, handling multiple offers and appraisal issues and everything that comes along with a severe inventory shortage is frustrating for the buyer and stressful for...
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  • Providing Value in a Competitive Market

    Providing Value in a Competitive Market

    20 days ago - By RIS Media

    Realtors Property Resource® a key piece of the puzzle for powerhouse brokerage
    For Helen Hanna Casey, CEO of Howard Hanna Real Estate Services (No. 4 in sales volume in RISMedia's 2018 Power Broker Report ), providing value is the name of the game for staying ahead of the competition. And she must be doing something right, as the brokerage-sitting at 214 offices and 7,154 agents-continues to grow in size and scope.
    “We're firm believers in the notion that people are with us because they think we add value,” says Casey. One way they do just that is through their longstanding relationship...
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  • Agents vs. brokers: How do they spend their marketing budget?

    Agents vs. brokers: How do they spend their marketing budget?

    20 days ago - By Inman

    Both real estate agents and brokers are keenly aware of how integral a good marketing plan is for their businesses, but a new report from real estate marketing agency Adwerx and the real estate data company Real Trends finds there are major differences in how the two spend their marketing dollars.
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