• Porter Novelli's CEO lays out his plan to revive the PR firm after office closures and years of decline

    4 days ago - By Business Insider

    Summary List Placement The Omnicom-owned public-relations firm Porter Novelli has struggled for years, with its revenue sliding from an estimated $127 million in 2014 to $110 million in 2019.
    Now, Porter Novelli is trying to jump-start its business under David Bentley, a vet of McKinsey and the ad agency AKQA who became CEO in March 2020, replacing Brad MacAfee.
    Under Bentley, the firm has focused on four areas with an emphasis on purpose-driven marketing and the goal of broadening the scope of the work it does for clients:
    employee experience, which includes services like internal...
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  • Here's how major ad agencies like WPP and Omnicom are planning a return to the office

    Here's how major ad agencies like WPP and Omnicom are planning a return to the office

    4 days ago - By Business Insider

    Summary List Placement As more people become eligible for COVID-19 vaccines, ad agencies are gradually planning for a return to office.
    Some companies are adopting hybrid work models, prompting them to rethink their office space and reduce real estate. They're considering permanent remote workers and burnout in their plans, aware of the mental toll longer hours have had on staff and the loss of connection between teams when employees work from home.
    While their plans may vary, and most still don't have a set date to return, many agencies realize the post-pandemic workplace will be...
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