• HENRYs: One of the Greatest High-Earning Segments in Real Estate

    5 days ago - By RIS Media

    Who is HENRY? The acronym, which stands for High Earners Not Rich Yet, represents a segment of the consumer population, made up primarily of millennial and young Gen X homebuyers who earn over $100,000 per year. This niche demographic represents one of the greatest emerging sources of profit for agents-and that's why Engel & Völkers partnered with Researchscape to survey over 1,000 HENRYs for the “Meet HENRY: Influencing the Next Generation of Wealth” report.
    “With HENRYs poised to become the next generation of wealth, luxury brands must start planning as to how they will service this...
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