• What Is a Customer Relationship Management System, and Why Do You Need One?

    1 month ago - By RIS Media

    Whether you're an independent real estate agent or employed at an agency, a customer relationship management system may be the key to attracting, managing and retaining clients.
    What is a CRM system?
    A CRM system is like your very own virtual personal assistant. It “allows you to track the entire customer journey, including all historical interactions...across all departments, be it sales, marketing, finance or customer service,” says Mason Frank Internationals' Chief Marketing Officer , Kashif Naqshbandi.
    In addition, the right CRM system can help you:
    Communicate with clients throughout...
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