• The TikTok generation cares about luxury brands but feels ignored by them. Here's how the big names in luxury can connect with Gen Z

    3 monthes ago - By Business Insider

    A new study by cultural communications agency DeVries Global found that the luxury sector is still struggling to connect with Gen Z, despite the popularity of big-name fashion houses like Gucci and Louis Vuitton .
    Industry experts tell Business Insider that luxury fashion is struggling with Gen Z in particular because many luxury brands have yet to successfully utilize social media.
    "Brands are going to have to reinvent themselves around sustainability and other things that are more important with the younger customers," Jonathan Treiber, CEO of the management consulting firm RevTrax, told...
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  • The Appeal of Crown Molding

    The Appeal of Crown Molding

    3 monthes ago - By RIS Media

    There's a lot that you must think about when putting your house up for sale, but sometimes a simple thing can help attract people to your home and appeal to buyers.
    Take the case of crown molding. While probably not on the top of anyone's must-have list, once a potential buyer sees some elegant crown molding throughout the home, it may help boost your house on the top of their list.
    True, spending money on crown molding is most likely an upgrade that won't allow you to raise your asking price, but it can separate your home from some of the other houses on the market. If someone is...
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  • Liquid Death raises $9M to make canned water cool

    Liquid Death raises $9M to make canned water cool

    3 monthes ago - By Tech Crunch

    It sounds like Liquid Death has won over investors with its promise to “murder your thirst” - the startup is announcing that it's raised $9 million in Series A funding.
    Liquid Death sells water in a tallboy aluminum can, and it's expanding the lineup with a sparkling water can that it plans to start shipping in March. A 12-pack of either regular or sparkling mountain water currently costs $18.99 on the Liquid Death website.
    Co-founder and CEO Mike Cessario has worked as a creative director and copywriter at companies like VaynerMedia, and he told me that his goal is to create a brand...
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  • Liquid Death, the viral punk-rock canned-water startup run by a former Netflix director, just raised $9 million in Series A funding as it prepares to take on two major challenges

    Liquid Death, the viral punk-rock canned-water startup run by a former Netflix director, just raised $9 million in Series A funding as it prepares to take on two major challenges

    3 monthes ago - By Business Insider

    Liquid Death, a canned water startup that went viral for its punk-style branding , raised $9 million in Series A funding, the company announced Thursday. Velvet Sea Ventures led the round.
    The company's viral marketing presence has created buzz about its Series A round since July, but the company took its time to attract "strategic" investors, CEO Mike Cessario told Business Insider.
    Several prominent tech founders and executives participated in the round, including Ring founder Jamie Siminoff, GirlBoss CEO Sophia Amoruso, Thrive Market CEO Nick Green and existing investors like Away...
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  • Social video commerce startup MikMak is becoming an e-commerce software platform and promising it can help brands like Hershey and Petco drive more sales

    Social video commerce startup MikMak is becoming an e-commerce software platform and promising it can help brands like Hershey and Petco drive more sales

    3 monthes ago - By Business Insider

    Social video commerce platform MikMa is turning into a broader enterprise software platform and claiming it can help brands optimize their online sales.
    MikMak says it can help brands and retailers understand what channels, audiences, and creative actually get people to buy.
    MikMak claims to work with more than 150 brands and retailers and have Colgate, L'Oreal, Hershey, Petco, and P&G among its clients.
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