• Making the Move to Rebrand: Is It Worth It?

    2 monthes ago - By RIS Media

    “The Rebranding Challenge: Fit for the Future While Preserving Your Roots” at RISMedia's 2018 Real Estate CEO Exchange
    Call it a facelift or a “refresh,” we're in the age of the rebrand, when brokerages are pivoting, aligning with changing consumer needs and redefining their role in transactions. At RISMedia's 2018 Real Estate CEO Exchange , held in New York City September 5 and 6, brands and brokers discussed how they embarked on their revamp-and the pitfalls in the process.
    A Brand Reimagined
    Century 21's overhaul started with “a hard look in the mirror,” said Nick Bailey...
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