• There's No Room for ‘B.S.' in Today's Brokerage Landscape

    8 days ago - By RIS Media

    In early 2017, one of our upstart East Coast franchises, HomeSmart Realty Advisors in Philadelphia, adopted the phrase “No B.S.” in their marketing to agents. This statement is powerful because it clearly summarizes the frustrations agents have with “traditional” models. It also explains why thousands of agents continue to look to a model like HomeSmart's as the place where they want to grow their business.
    A Transaction-Fee Business Model Is Not a Discount Brokerage
    When I was an agent, there weren't a lot of options. If you wanted to be an agent, you had to deal with broker splits-or...
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