• Why the IHOB Campaign Was Kind of a Fail

    4 monthes ago - By Business 2 Community

    So, unless you've been living under a rock, on June 4th, IHOP announced their name was changing to “ IHOB .” IHOP encouraged users to guess what the “B” was going to stand for and created so much hype leading up to the announcement. They posted polls on Twitter, video teasers, and so much more. So what does the “B” stand for? Bacon? Breakfast? Butt cheese? Sorry, too far?
    Anyway... IHOP announced yesterday that the “B” stands for “Burgers.” “International House of Burgers.” And needless to say, the internet had some things to say about this...
    Burger King went so far as to change their...
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