• We tried IHOP's new burgers, and they were shockingly good

    5 days ago - By Business Insider

    IHOP 's decision to rename itself IHOb, or the International House of Burgers, infuriated many customers.
    We were skeptical of IHOP's ability to craft burgers that matched its pancakes in quality.
    But after trying the new burgers , we were IHOb converts.
    IHOP's rebrand as IHOb - International House of Burgers - left many customers skeptical.
    Last week, IHOP, the International House of Pancakes, announced it would change its name to IHOb, flipping the "P" to a "b." On Monday, IHOP announced that the "b" stood for burgers ,
    "Burgers are really kind of unexpected for us, so we had to do...
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  • Fast-food chains including Wendy's, Burger King, and Whataburger are ganging up on IHOP to slam its IHOb revamp

    Fast-food chains including Wendy's, Burger King, and Whataburger are ganging up on IHOP to slam its IHOb revamp

    5 days ago - By Business Insider

    IHOP said on Monday that it had changed its name to IHOb to promote the debut of its new burgers .
    Chains including Wendy's, Burger King, and Whataburger slammed the move.
    "If we have other people in the world of burgers commenting on our burgers, it can only help," IHOP's president told Business Insider.
    IHOP's rebrand as IHOb - the International House of Burgers - has some rival chains slamming the pancake giant.
    Last week, IHOP, the International House of Pancakes, announced it would change its name to "IHOb," flipping the "P" to a "b." On Monday, IHOP announced that the "b" stood for...
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  • Is IHOb A Big Nothing Burger?

    Is IHOb A Big Nothing Burger?

    5 days ago - By Forbes

    IHOP, the brand formerly known as the International House of Pancakes, generated a lot of buzz with its announcement that it was changing its name to IHOb. It turned out to be a publicity stunt, yet amidst all the noise, there are lessons to be learned about branding and the need for reinvention.
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  • Polarizing Campaign Has Put IHOb Top Of Mind; That's The Point

    5 days ago - By Forbes

    Not only should burgers help the company chase more lunch and dinner customers, they are also more carry-out friendly, as IHOP increases its attention on its to-go channels.
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  • Burger King has changed its name to 'Pancake King' to mock IHOP's rebrand as IHOb

    Burger King has changed its name to 'Pancake King' to mock IHOP's rebrand as IHOb

    5 days ago - By Business Insider

    IHOP said on Monday that it had changed its name to IHOb to promote the debut of its new burgers.
    Burger King poked fun at the rebrand by changing its name to "Pancake King" on Twitter and Facebook.
    "If we have other people in the world of burgers commenting on our burgers, it can only help," IHOP's president told Business Insider.
    IHOP's burger-centric rebranding as IHOb has inspired some mockery from fast-food chains.
    Now, Burger King has taken a direct shot at the breakfast chain's revamp.
    Last week, IHOP, the International House of Pancakes, announced it would change its name to...
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