• We tested Pepsi's soda for millennials against the cult-classic drink it emulates - and it revealed why the beverage giant will never be cool

    6 monthes ago - By Business Insider

    PepsiCo recently announced plans to launch a new drink called bubly in an effort to take over the sparkling-water market from beloved category leader LaCroix.
    "I think we were made for the flavored sparkling water category," PepsiCo CEO Indra Nooyi said Tuesday.
    We taste tested bubly and compared it to LaCroix - and the established, cult-favorite sparkling-water brand demolished Pepsi's newcomer.
    PepsiCo is gearing up for war with LaCroix - a sparkling water brand with a cult following - in an effort to take over the $1.2 billion sparkling-water industry.
    Last week, the beverage giant...
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  • Macy's Pop-Up Move Is Pivotal - Potentially

    Macy's Pop-Up Move Is Pivotal - Potentially

    6 monthes ago - By Forbes

    Macy's has launched a new pop-up concept that gives brands and other companies a venue to sell their products and services on the ground floor of the retailer's stores. Can the strategy draw prized Millennials in search of new discoveries?
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  • Advice for your new media startup: Don't block people en masse on Twitter

    6 monthes ago - By Fast Company

    Let's set the scene: You're starting a new company-a venture, as some people call it. And you want people to use your new product or service. One thing you shouldn't do is block everyone who disagrees with you on social media. It seems Verrit, the Hillary Clinton-endorsed sort of media website, is not taking my advice....
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  • Facebook pushes for more personal updates with launch of new Lists feature

    Facebook pushes for more personal updates with launch of new Lists feature

    6 monthes ago - By Tech Crunch

    Facebook's status update box is getting a new feature called Lists, which begins rolling out today. This is the first major update to the entry field since the launch of colored backgrounds just over a year ago, and also serves as a way to encourage Facebook users to share more personal content. The feature, like it sounds, lets users make lists of anything they choose - New...
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  • An ex-Uber VP got $15 million for his new electric scooter startup - and it's already causing chaos

    An ex-Uber VP got $15 million for his new electric scooter startup - and it's already causing chaos

    6 monthes ago - By Business Insider

    Electric scooter rental startup Bird has raised $15 million to expand throughout the US.
    It launched in September 2017 in Santa Monica, California, and has already been hit with a criminal complaint by the city.
    Dockless bikes have caused some disruption in cities, but Bird argues that it's different.
    SAN FRANCISCO - An electric scooter rental startup led by a former Uber and Lyft executive that has caused chaos in Santa Monica has landed $15 million in funding to expand across the US.
    Bird is a Californian startup that lets customers rent dockless electric scooters with the tap of an app...
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  • Uber launches a new lower-priced service called Chap Chap in Nairobi

    Uber launches a new lower-priced service called Chap Chap in Nairobi

    6 monthes ago - By Tech Crunch

    Uber has launched a new, lower-cost service in Nairobi called Uber Chap Chap. Made possible by using a fleet of fuel-efficient budget sedans, Uber Chap Chap is currently available in several areas of the Kenyan capital, including its central business district.
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