• What will IGTV's role be in your social media mix?

    5 days ago - By Business 2 Community

    By now you've heard of Instagram's latest update: IGTV. Instagram made the announcement a couple weeks ago , and since then it's been a very hot topic of conversation among marketers, communicators and social media creators and influencers.
    However, the big question on marketer's minds is this: How does IGTV fit into my already busy social media mix?
    First, let's start with the facts and what we know about IGTV.
    All videos on IGTV are shot and shared in a vertical format only .
    IGTV videos aren't limited by time-videos can be up to an hour in length.
    IGTV shows up right at the top of the...
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