• Why Data Driven Marketing Is Important

    2 monthes ago - By Business 2 Community

    Data-driven marketing has evolved from the days of simply measuring bounce rates and cost-per clicks to today's complex big data and customers are demanding personalized experience despite the fact that they use multiple channels to access the internet. Data-driven marketing is the future of marketing. According to Invespcro , marketers that were using personalized techniques exceeded their revenue goals while 83% of marketers that employ data-driven campaigns enjoyed more than 5 times the ROI on marketing spend.
    Simply put, data-driven marketing involves collecting customer data and then...
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