• Brand Inconsistency: Why It Happens and How to Fix It

    9 monthes ago - By Business 2 Community

    PublicDomainPictures / Pixabay
    Marketers talk a lot about surprising and delighting their customers, but when you ask the customers themselves, they actually prefer consistency.
    In a recent survey , 41 percent of consumers indicated that consistency was the most important factor in determining brand loyalty, compared to authenticity , relevancy , and transparency .
    Why is consistency so important? As Gartner Analyst Jake Sorofman explains , customers will forget great experiences but they will always remember being treated poorly, or even indifferently, by sales staff. They'll also...
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