• Creating and Delivering Emotionally Relevant Customer Experiences

    8 days ago - By Business 2 Community

    Can you ever truly understand your customers? Do you ever really know how they make purchase decisions?
    Chris Goward , Founder and CEO of WiderFunnel , seeks to answer these questions. He recently presented the webinar “ Creating Emotionally Relevant Customer Experiences ” in conjunction with Evergage. At the beginning of the webinar, Chris quoted one of his personal heroes, Tom Hopkins (author of How to Master the Art of Selling), saying:
    People make a purchase emotionally and defend the purchase rationally. You must create the emotions necessary to close the sale backed up with the logic...
    Read more ...