• Intent Data: A Common Language for Sales and Marketing Teams

    4 monthes ago - By Business 2 Community

    Sprachschuleaktiv / Pixabay
    Sales and marketing haven't always seen eye to eye. That's probably not news to you.
    But even though you've gotten this far without complete harmony between your team and sales, there's real value in working toward alignment. According to research from SiriusDecisions , B2B organizations with closely-aligned sales and marketing departments see 24% faster three-year revenue growth and 27% faster three-year profit growth.
    There's just one problem - so many sales and marketing teams struggle against one another, speaking entirely different languages. When you're...
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  • Kellogg cutting 150 jobs as part of Keebler sale

    Kellogg cutting 150 jobs as part of Keebler sale

    4 monthes ago - By Chron

    BATTLE CREEK, Mich. - Kellogg Co. is cutting 150 salaried jobs across North America as part of the previously announced sale of its cookie and fruit snack businesses.
    The Battle Creek-based company said Tuesday the action will result in pretax charges of approximately $35 million, including $20 million in severance and termination benefits.
    Kellogg announced in April that it was selling its Keebler and Famous Amos cookie brands - as well as its fruit snack, pie crust and ice cream cone businesses - to Italy's Ferraro International for $1.3 billion.
    That sale is expected to close at the end...
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  • Say hello to Property Portfolio

    4 monthes ago - By Inman

    Every Tuesday, Property Portfolio brings readers a mix of the latest news and information on the growing investment property market, as well as the most important industry trends and new developments, the powerful new technologies and tools reshaping how business is done, and helpful tips and strategies on how to grow your business - no matter one's experience level or role in the market.
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  • News Corp exploring potential sale of News America Marketing business

    4 monthes ago - By Reuters

    Wall Street Journal-owner News Corp said on Tuesday it was evaluating options for its News America Marketing business, including a potential sale.
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