• Why Your Salespeople Should Never Do Product Demonstrations

    2 monthes ago - By Business 2 Community

    IStock
    I imagine we've all sat through at least one of these at some stage of our careers: a software demonstration that is nothing more or less than a relentless and apparently never-ending stream of product features thrown out at the audience in the misguided hope that at least some of them might prove relevant or attractive.
    It's a horrible and unproductive tactic: assuming that our prospective customer hasn't already zoned out, it places responsibility on them to imagine whether this or that widget might have any relevance to something that is important to them.
    This seems to be a...
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