• Design the Customer Journey

    3 monthes ago - By Business 2 Community

    Photo by Pixabay on Pexels.com
    Yes, I understand you want money. You want people to buy now. The temptation to simply expect and demand cash is so high and blinding that it's hard for a seller to see why money becomes elusive.
    In some cases when the pain is high - root canals, broken transmissions, fallen bridges - the customer goes straight to the answer. They want the full offering because the pain and the cure are clear and needed.
    What about cosmetic dental work, upgrading to a Tesla or improving infrastructure for growing populations?
    The sale is a bit harder. The pain is low. Your...
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