• A Rise in Private Sharing - Content Trends Report 2018

    8 monthes ago - By Business 2 Community

    Last month BuzzSumo published their Content Trends Report 2018 analysing 100 million articles published in 2017.
    The main finding is that whatever you were doing 3 years ago strategy-wise for your content if you're still continuing with the same strategy - it's now 50% less effective.
    This is based on the amount of public sharing that has halved since 2015.
    Public sharing has indeed decreased massively, however people started sharing content in private messages such as sending a link to your best friend on What's App.
    According to analysed data, dark social sharing is bigger than public...
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