• Back to School Marketing Trends for 2018

    1 month ago - By Business 2 Community

    While many parents started their back-to-school shopping as early as July, marketing for this time of year is still in full swing. Last year, spending for back-to-school hit $83.6 billion, and in 2018, 56% of parents plan to spend more per child than in previous years.
    Those dollars lead to competition among brands, with 75% of marketers saying they'll change up their strategies in 2018. For 90% of brands, that means discounts and coupons. For others, increased mobile marketing will be the lion's share of their strategy.
    What can you do to capture the attention of parents dancing in the...
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  • Bulletproof Backpacks: A Must-Have for Back-to-School in 2018?

    Bulletproof Backpacks: A Must-Have for Back-to-School in 2018?

    1 month ago - By Fortune

    Shopping for back-to-school supplies tends to include items like pens and notebooks. But with school shootings an increasingly common concern for teachers and students, some parents are deciding to get their kids bulletproof backpacks.
    Between 2000 and 2013, nearly one-quarter of all of the 160 mass shooting incidents took place in a school or educational institution, according to the FBI. Meanwhile, schools have taken measures toward gun control on campuses, including installing metal detectors, outfitting classrooms with shatterproof windows, and hiring more monitors to keep an eye on...
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