• Indonesia Airline Adds Live In-Flight Music to Court Millennials

    5 monthes ago - By Fortune

    Pop quiz frequent flyers: What's the absolute worst thing you can imagine as you fly across the country?
    If you answered live acoustic music concerts, you might want to avoid Indonesia's Garuda airlines.
    The carrier says the 10-15 minute mini concerts, which began this week, are aimed at attracting a millennial audience “who want a different flight experience.” The carrier says it wants to promote upcoming talent in the shows.
    The only thing that will prevent the performances? Turbulence.
    It's an unusual attempt to woo flyers. Perhaps mercifully, the concerts are unlikely to make their way...
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