• 3 Elements of an Effective Google Shopping Campaign

    9 days ago - By Business 2 Community

    Quinntheislander / Pixabay
    The right campaign structure is the foundation of a successful Shopping campaign. The trick is to get a strategy in place-once you have a process it often builds on itself, leading to even greater successes.
    There are three elements to effective Shopping Campaigns: strategy, optimization, and the tools or platforms to automate and analyze your campaigns.
    Strategy: Consider the 20/60/20 Rule
    Retailers can use a version of the 20/60/20 rule when planning their Shopping strategy. The top 20% are high priority stock keeping units -individual top-performing products...
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