• The 6 Ingredients to an Engaging Email Campaign

    One year ago - By Business 2 Community

    Whether it was from the perspective of a subscriber or a marketer, you've likely discovered by now that campaigns that “blast” customers with messages are ineffective. Total volume of emails doesn't mean anything if the content is generic and your list is unsegmented.
    Here's how to fix that problem in six steps:
    Create multiple campaigns
    There's no law that says you can only run one email campaign at a time. Sometimes it helps to create multiple campaigns so you can clearly separate your goals, subscribers, and content.
    Segment your list
    The number one way to make sure you don't blast...
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