• Marketing is About Taking Risks, So Let's Get Risky

    2 monthes ago - By Business 2 Community

    There's this great Italian restaurant in my neighborhood where I always order the chicken alfredo. I know it's gonna be great. I know the portion size, I know the wine pairing. What I don't know, is how much cheese is in the lasagna, or how much sauce is on the spaghetti. I haven't tried anything else because I keep running back my first order. I want to branch out, but by switching things up, I risk a cheese coma, heartburn, and an overall sub-par dinner experience. On the other hand, the lasagna could be amazing. Decisions, decisions...
    What's my move? Maybe I scan the room to see what...
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