• The Evolution of A/B Testing in a 1-to-1 World

    3 monthes ago - By Business 2 Community

    Optimizing your customer experience requires a dedicated, ongoing commitment to testing. This is true across channels - from your website to your email and ad campaigns and your mobile app experiences. To drive results, you need to test, test, test, and then test some more. For those reading this blog, we don't expect this to come as a surprise.
    What may come as a surprise, however, is that testing has evolved considerably since it was first adopted by digital marketers in the early 2000s. Traditionally, testing has focused on broad audiences. One might call this a “testing for all”...
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