• 7 Tips to Improve Your Content Strategy

    17 days ago - By Business 2 Community

    For global marketers, keeping up with content consumption and development needs is often a never-ending and painful process. Regardless of whether the content is created in-house or by external service providers, prioritization and implementation involve a lot of internal coordination and approvals. This is precisely the problem in many companies: too many email loops, no clear responsibilities, and whoever shouts the loudest gets preference.
    Without a robust content management strategy, costs spiral, content quickly becomes obsolete, and organizations find their marketing teams struggling...
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