• CountryTime Vows to Pay Fines of Kids Busted for Operating Lemonade Stands

    One year ago - By Fortune

    As bureaucrats shut down children's lemonade stands both in the U.S. and abroad, CountryTime Lemonade is taking a stand of its own.
    The brand says it has set up a fund, called Legal-Ade , which will cover the costs of city permits, as well as all fines, for kids whose lemonade stand gets shut down by city officials this year.
    And, in a publicity stunt worthy of applause, it's capitalizing on social media to fund a future pool to cover costs in years to come, donating $1 for every retweet its Legal-Ade video receives, up to $500,000.
    CountryTime says it will reimburse young budding...
    Read more ...