• Some brands including Dunkin' and Eos lay out why they're making TikTok a mainstay in their ad budgets

    24 days ago - By Business Insider

    Summary List Placement TikTok has skyrocketed in popularity over the past year - and some advertisers are diving in.
    Eos increased its spending this year on TikTok to 15% of its digital ad budget, up from 6% in 2019, said Souyang Kang, Eos' chief marketing officer. Eos made the move after a video tutorial by creator Carly Joy went viral in February caused online orders to spike 25-fold. Eos has also used TikTok to drive in-app sales, and says TikTok is its fastest-growing digital and social commerce channel.
    "While some brands may think of it as experimental, TikTok is a core platform for...
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